Final Reflection

The Process:

Researching other airport logos helped me with my design. I think they influenced my use of the colour blue, circles and orbits.
It didn’t take me very long to decide on a logo, but incorporating it into other designs took the most time. I played with the logo and different colours to make the pattern used on all the designs.
I found that organising the logo, type and images by aligning everything made the design look a lot better and was easier to put together.

Next time I will research more and spend more time on the typography because it’s such an important part of the design and more time on the logo.

Not putting enough time into the work, having trouble thinking of ideas and my lack of knowledge of how to do things could stop me doing a fabulous job.

Reflections and Designs - 7

Bus final

Van final


I designed the secondary graphic when I made the letterhead. It is made from the logo and secondary colour, Pantone 3242 C, so it ties in well with all other elements of design to do with the company. Again I wanted consistency with all the designs so it used on all company layouts, e.g. business card, letterhead, bus and van.

Reflections and Designs - 6

Letterhead final



After reading the website http://www.papress.com/thinkingwithtype/ I decided to look more closely at the way I had set out my type, e.g. kerning and tracking.
I had to print out most of the documents to see if the point size looked okay, e.g. the letterhead: I had to reduce the logotype and make the copy and details larger.
I used the idea of hierarchy as a system for organising the content. The differences in size, weight, placement and spacing expresses the importance of different parts of the document, e.g. the business card: the size of ‘Brian Rizzo’ is larger than the group of information because it is more important.

Colour Pallette

This is the colour palette which is applied to all typefaces and layouts. It gives Berrima airport visual continuity and recognition. The blue and green colours used in the logo (Pantone 7466 C, Pantone 293 C) are the corporate colours. Pantone 3242 C is the secondary colour used in additional graphics.

More Business Card Designs

Final Business Card

Reflections and Designs - 5

A different alternative of the logo is used for the business card, I changed the position of the logo and logotype for the placement on these. At first I was using black type for the business card but decided on the blue text as the colour for the organisation.

Corporate Identity features: The same font, minion, is used for the logo and all other type associated with the airport, so it is memorable and always associated with Berrima Airport. Arial, is the secondary font used on company layouts, e.g. the copy of the letterhead.

workshop exercise

My logo image is round so it was a difficult shape to make the logotype fit comfortably but this workshop exercise helped decide where to place the text with a logo.

Reflections and Designs - 4

When I was choosing colours for the logo I was trying to think of which colours are associated with different emotions. I didn’t like yellow or red for this logo, it seems too loud and I connected it with warning whereas blues and greens are more subdued colours. And it’s important that they communicate dependability, quality and relaxation for an airport.