Letterhead final
After reading the website http://www.papress.com/thinkingwithtype/ I decided to look more closely at the way I had set out my type, e.g. kerning and tracking.
I had to print out most of the documents to see if the point size looked okay, e.g. the letterhead: I had to reduce the logotype and make the copy and details larger.
I used the idea of hierarchy as a system for organising the content. The differences in size, weight, placement and spacing expresses the importance of different parts of the document, e.g. the business card: the size of ‘Brian Rizzo’ is larger than the group of information because it is more important.
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