Wednesday, June 13, 2007

Typography / Font

I looked at a number of fonts for the logo type...


And decided on century gothic bold for the logotype - i think it looks modern and fresh, it sits well next to the image and its easy to read. The way the text is arranged in different sizes and with 3 different colours the company could be recognised by the logotype as well as the image.

Myriad Pro is the corporate font - It is used for all things to do with Rings Of Saturn. Eg. Business card and letterhead. Regular and semi-bold variations can be used for plain text or headings. These fonts are an identity which runs through all products and merchandise so the company gains immediate recognition from the viewer / customer.

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